It's estimated that over 1 billion people use Google on a regular basis. That's 10 Super Bowl-sized audiences. You might agree, that most businesses would kill for the ability to advertise during the Super Bowl, but let's face it - advertising on search engines can offer a far greater investment, with a much stronger return.
Simply put, Google Ads puts your business in front of people searching for services or products like yours. This allows you to generate targeted traffic to your website - people that are already looking to buy what you have to offer.
It's possible to waste a ton of money on Google Ads. But when done correctly, your ads actually get to operate at a cheaper cost. See, Google loves a great user experience. So when you become hyper relevant to the searcher,
“After we fired our last Google Ads agency, we didn't know if it would ever be the right fit for our company again. But your campaign blew our competition out of the water. We are very impressed with your knowledge of generating leads.”
– Matthew, Attorney in Denver, CO