Did you know that over 66% of internet users prefer something that is designed in an appealing and creative manner? As such, you need to work on your website design as this is an essential part of the overall marketing strategy for your business. Before embarking on the process of building a great website, it is imperative to understand the role that it plays. In this article, we will take you through some of the reasons why you need to have a good web design. Please read on.
Gives a Good First Impression
All the SEO and marketing efforts that you put in place are aimed at taking people to your website. The first impression that people get of your website will determine if they want to stay or leave the page. It takes just a few seconds to create an impression and this is why you need a good web design.
If you have an outdated web design, most visitors will form a negative opinion about your website. A website that is not appealing will deter potential leads from exploring your store and there is a very high chance that they will leave and land on a competitor’s site.
Enhances SEO Strategies
Your web design will influence how your content will be published and as such this affects your SEO strategies. The search engine spiders will crawl and index the pages depending on how they have been placed. If your on-page SEO is not aligned, then you will have an uphill task when it comes to search engine optimization. Besides the content on the site, there are various elements of the website design that will directly have an impact on your SEO. When building your website, you need to make sure that you have an SEO-friendly code and web design.
Check out how to get to the top of Google.
Builds Trust with Potential Clients
The world is full of crooks and scammers and the majority are on the internet. As such, most customers shun websites that are poorly designed. You may have very good products and services but if your web design is not up to standard, it may cost you a sale or two. Any serious business or brand will be careful to have a website that is updated and has an appealing design. This is the only way that you can build and maintain trust with your audience.
Helps to Keep Up with Competitors
You are not the only one in business and it is important to note that your competitors are working on having the best web designs. If you want to remain in the game and give them a run for their money, you must work on your website design. Stand from the rest as this will make it easier for you to gain visibility and increase your online presence.
Upgrade Your Web Design
Allow our experienced and talented web designers to help you with the upgrade of your site. A good web design is essential and will help promote your brand significantly.
Contact the Stambaugh Designs Web Design team to get your website and SEO marketing moving in the right direction. (360) 383-5662
1505 N State St.
Bellingham WA 98225