Support us on Behance by clicking “Appreciate” button 👍
Branding

Electron Hydro

Hidden away at the base of Mount Rainier, the Electron Hydroelectric Project diverts water from the Puyallup River into a ten mile long wooden flume.

Date
August 2016
Client
Electron Hydroelectric

Hidden away at the base of Mount Rainier, the Electron Hydroelectric Project diverts water from the Puyallup River into a ten mile long wooden flume - The Windiest Railroad Track In The World. The water then empties into a reservoir, travels down four penstocks, and into a powerhouse. Electron has a 26 megawatt generation capacity. This output is enough to power 20,000 households.

Problem

Electron was brandless, and thus needed a strong brand that represented this project that is very much iconic of Washington State, and it's hydroelectric endeavors. Electron Hydro reached out to Stambaugh Designs to design a brand that is reminiscent of days gone, and make a nod to Rainier.

Solution

The resulting logo has clever use of negative space with the trees in the mountain shape creating a strong mark. The leaning, italicized style to the typography emulates the movement of water.

The logo is now used on all safety equipment, their website, water bottles, trucks, and more.


Looking for a hand-lettering artist?

Custom typography has been scientifically proven to positively engage audiences and potential customers. In a digital world, people like seeing hand-lettering incorporated into advertisements, and other visual communications. Hire us to hand-letter your logo design, wedding signage, business signage, restaurant menus, and more.
Get in Touch
Return to Portfolio
other Work

More Case Studies

Check out our other digital marketing successes.

View All Works

Ready? Let's talk.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
Trusted by Great Brands