Search Engine Ads
Also called Search Engine Marketing (SEM), these ads appear when someone enters a query into a search engine like Google. These ads are usually text-based and work great for service based businesses.
- Google Ads
- Google Shopping
- Amazon Ads
- Bing Ads
Social Media Ads
Social Media Ads can utilize both text and images or videos. Dubbed "interruption marketing", Social Media Ads intend to interrupt the user while they're looking at pictures of friends and watching cat videos. This allows the advertiser to get creative with their ad and offering.
- Facebook Ads
- LinkedIn Ads
- Pinterest Ads
- Twitter Ads
What are the steps?
1. Set up your account. We build your ad campaign for optimal performance so your ads find the right people and drive action and conversions.
2. Set up your conversion tracking. How do you know if it's working unless you know you've generated a lead? We set up call tracking, design you a landing page, and set up conversion tracking metrics to make sure everything is tracked down to the last penny.
3. Work with you to optimize your account. Once we let the campaign run for a bit, we can utilize the strong data and continuously optimize your campaign to capture people's attention and make you sales.
4. Maintain and manage your account over time. Don't have the time to learn the ins and outs of the ad platform? No problemo - we'll take it from here.