How Long Do You Have To Wait For SEO To Get Results?

How Long Do You Have To Wait For SEO To Get Results?

The one question that is common to every person who goes into SEO is how long they have to wait till it starts working for them. How long till their website shows up as Google's first page?

The short answer is there is no definite way of knowing this.

But from our experience, we can see ranking results on the first page for low to medium competition keywords from a brand new website in 2-6 months.

Technology is continuously evolving enabling search engines to do more and more making it impossible to predict how fast ranking can make your page visible.

The Inner Workings of a Search Engine

There is a series of algorithms that go into Google ranking systems. These systems put into consideration hundreds of factors like the words used in your query, their relevance, their popularity, the credibility of the sources, how often the pages are used, your location and so on.

Google uses a program called "Page Rank" that ranks the importance of a page over others based on the standard of information it provides.

So, there are no two websites that can be ranked the same, even when they're in the same industry.

Some experts say that just like a business, it could take 4 to 6 months before you see good results from SEO. Websites with topics that have little competition may begin seeing results in a matter of weeks. Websites with more competitive subjects may take a longer time before you start experiencing the results.

SEO Is A Slow Burning But Sure Oven

It takes a nice old fashioned oven time to heat up, yet it stays hot for a long time after. SEO is just the same. It does not happen suddenly, but it takes time and sometimes, it takes a lot of time.

Even when you have the perfect SEO plan and planted the right keywords with the right density, it can still take some time before Google ranks you. One client required over 50 hours of SEO work executed perfectly before Google ranked them on the first page after 90 days. They stayed there for 6 months straight.

SEO is a sure investment. It just takes time before it starts bringing results. But once it does, and you keep at it, it just keeps the results coming.

This patience is what most businesses lack. Many give up within the first month thinking they are spending so much money on a dead investment that is not bringing anything back.

If these thoughts are running through your mind, then you might need to take a beat before trying out SEO just yet. Your expectations may not be realistic. It could also mean that the budget you think it will take for a real SEO campaign is too small. It takes money and time.

How The SEO Process Works

1st Month

We kick the campaign off. This involves getting oriented with the project, evaluating the competition, looking for relevant keywords, and auditing the site. We also handle technical SEO including optimizing site speed, indexing, compressing images, and making necessary server changes. We also work on backend on and off-page SEO strategies like tags, categories, NAP listings, and meta descriptions.

2nd Month

This is when we bring in the content. We work on on-page content, blogs, press releases, guest posts, and optimization. We map out the buyer's journey or clarify it if already created.

3rd Month

Here we continue adding and improving content with optimization for smaller localities. We add downloadable links, FAQs, and location pages. Off-page SEO increases, including link building and GMB optimization as well as outreach campaigns. By now, there should be some indication of improved traffic and leads and even higher page rankings.

4th Month

Here, we work on syndication targeted at building your online brand presence. The pages with the highest hits will start bringing benefits due to focused on-page conversion optimization. You can now focus on building new leads or sales from the targeted traffic.

The working formula: "Target Traffic + High Converting Page = New Leads"

From here on, keeping the formula working, you should start getting more leads and more traffic.