How To Nurture Your Leads With An Automated System

Introduction

The author emphasizes that generating leads without proper follow-up mechanisms creates inefficiency. Stambaugh Designs implements Lead Carrot, an automation platform, to ensure systematic outreach to all incoming leads.

How Lead Carrot Works

Lead Carrot initiates automatic follow-up sequences when new leads enter the system. The first contact typically involves a text message thanking the prospect. For example, when someone completes a form from a Facebook ad, they receive immediate SMS communication—often within minutes—creating a positive impression through rapid response time.

The platform recognizes that converting cold inquiries into warm conversations requires persistence, noting that it takes on average 7 touches until someone finally decides to respond.

Multi-Channel Communication

Beyond text messages, the system supports:

• Automated emails
• Ringless voicemail drops (RVD)

Lead Pipeline Stages

A typical roofing company workflow includes:

• Lead In
• Contact Made
• Walkthrough Scheduled
• Proposal Made
• Follow Up
• Won/Lost

Automated sequences activate at the "Follow Up" stage, delivering 7-10 messages over 30-60 days.

Lead Profile Management

The platform provides detailed lead records for personalized communication and progress tracking through pipeline stages.