Question 1

Can lawyers advertise online?

Accepted Answer

Yes, with specific restrictions. Washington State Bar Rules of Professional Conduct govern attorney advertising. You must avoid false or misleading claims, can't guarantee results, and certain disclaimers are required. We're familiar with these rules and ensure all marketing complies. The key is building trust through helpful content, not making sensational promises.

Question 2

What practice areas should law firms market?

Accepted Answer

Focus on practice areas with: 1) high case values, 2) urgent client need, and 3) achievable keyword competition. Personal injury, family law, and estate planning often have good ROI in Bellingham. We analyze search volume, competition, and your firm's strengths to prioritize where to invest marketing dollars.

Question 3

How competitive is legal SEO?

Accepted Answer

Legal SEO is among the most competitive industries. National firms spend millions on keywords like "personal injury lawyer." However, local Bellingham-focused SEO is much more achievable. Targeting "Bellingham divorce attorney" or "Whatcom County business lawyer" has reasonable competition and highly qualified local intent.

Question 4

Should law firms use Google Ads?

Accepted Answer

Google Ads can be highly effective for practice areas with urgent need—like DUI defense, personal injury, or criminal defense. The key is proper targeting to avoid paying for irrelevant clicks. Legal CPCs are high ($20-$150), but a single good case can generate $5,000-$50,000+ in fees. We help you calculate if PPC makes financial sense for your practice areas.

Question 5

How do law firms get more Google reviews?

Accepted Answer

Reviews are tricky for attorneys due to confidentiality concerns. However, you can ask satisfied clients for reviews after matters conclude. Focus on service quality, not case outcome. Many clients are happy to share their experience with your responsiveness, communication, and professionalism without discussing case specifics.

Question 6

What should a law firm website include?

Accepted Answer

Essential elements: attorney bios with credentials and experience, practice area pages with clear explanations, client testimonials (with proper permissions), contact forms, and trust signals (bar memberships, awards, publications). The design should convey professionalism and trustworthiness—no stock photos of gavels or courthouse steps.

Question 7

How do I compete with big law firms online?

Accepted Answer

Large firms often have generic, corporate websites. Your advantage is local expertise and personal service. Emphasize your Bellingham and Whatcom County focus, your accessibility (you'll actually answer the phone), and your specific practice area expertise. Content that addresses local legal issues can outrank national firms for local searches.

Question 8

What content should attorneys create?

Accepted Answer

Educational content that helps people understand their legal situations performs well: "What to do after a car accident in Washington," "How Washington divorce law works," "Starting a business in Bellingham." This content builds trust, demonstrates expertise, and ranks for informational searches that can lead to consultations.

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