Mauro Capital Management Logo

The client needed a brand that looks approachable, communicates their service offerings, and is memorable.

They wanted a unique mark honoring local scenery without resembling other Bellingham Mt. Baker logos - a common design cliché in the area.

The design process began with thumbnail sketches exploring concepts around pine trees, growth, and client relationships.

Our solution came about through exploring various concepts. We start the logo design process with quick thumbnail sketches to get raw ideas down on paper.

From there we refine the ideas in clean vector artwork and start to bring together the compositions of some potential prototype marks. We wanted to be cognizant of the client’s idea around a pine tree, growth, and working with their clients over time. This is why we explored this concept in a few different ways.

Typography

Another very important component of a good logo is the choice of typeface. We have many typefaces to choose from in our library but we typically like to purchase a new premium typeface for each logo we design so that it is unique to the company and brand. We explore sans serif as well as serif typefaces when looking for a suitable look for the brand:

Combining Typeface & Logo Mark

Then we put everything together to see how the favorite typeface interacts with the logo mark.

The Final Logo

The client really liked the blue mountain and the tree, but ultimately landed on an earlier concept with an important update. Through the creative process and designing this mountain “M” which also looks like a stock chart, we realized we needed to flip the entire logo over horizontally – this makes the stock chart move in the up direction, instead of down which you can see in the original ideation phase.

Design Process:

• Thumbnail sketches captured raw ideation
• Vector artwork refined promising concepts
• Typography research balanced sans serif and serif options
• Premium typeface selection ensured brand uniqueness
• Final refinement involved horizontal flipping to display upward momentum

The final design features a blue mountain "M" that doubles as an upward-trending stock chart—symbolizing financial growth and stability combined with modern aesthetics.