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Client: Electron Hydroelectric
Hidden away at the base of Mount Rainier, the Electron Hydroelectric Project diverts water from the Puyallup River into a ten mile long wooden flume. The facility generates 26 megawatts, powering approximately 20,000 households.
Electron required brand identity development. The project needed a strong brand that represented this project that is very much iconic of Washington State, and it's hydroelectric endeavors. The firm sought branding evoking historical elements with Mount Rainier references.
The resulting logo employs negative space strategically, with trees forming a mountain silhouette creating a distinctive mark. Typography features italicized styling that emulates the movement of water.
The logo now appears on safety equipment, their website, water bottles, and vehicles - creating a cohesive brand presence across all touchpoints.
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Client
Electron Hydroelectric
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