Electron Hydro

Electron required brand identity development. The project needed a strong brand that represented this project that is very much iconic of Washington State, and it's hydroelectric endeavors. The firm sought branding evoking historical elements with Mount Rainier references.

The resulting logo employs negative space strategically, with trees forming a mountain silhouette creating a distinctive mark. Typography features italicized styling that emulates the movement of water.

The logo now appears on safety equipment, their website, water bottles, and vehicles - creating a cohesive brand presence across all touchpoints.

Key Statistics:

• 26 megawatt generation capacity
• Powers approximately 20,000 households
• Brand now featured across all company assets