Tony's Coffee Website Redesign

Tony's Coffee operated with an outdated website that hindered their ability to grow revenue.

The existing site failed to:

• Effectively convert visitors
• Promote their subscription model
• Showcase their premium coffee products
• Drive recurring revenue

Jordan (contracting at Gravit Digital) designed a modern website specifically optimized to drive coffee subscription sign-ups.

Key Features:

• Subscription-focused design encouraging recurring purchases
• Modern, clean aesthetic matching Tony's premium brand
• Streamlined checkout process for subscriptions
• Mobile-optimized experience

The redesigned site implemented a subscription model enabling customers to enroll in recurring coffee shipments, directly increasing Tony's Coffee's monthly recurring revenue (MRR).

The new website successfully:

• Increased subscription sign-ups
• Boosted monthly recurring revenue
• Improved brand perception online
• Enhanced customer experience